One of the best things about today's generative AI tools for images is the ability to create custom visuals for social media and marketing efforts on a regular basis, no matter how big or small your company may be. Hiring an generative AI expert takes the guesswork and technical AI study off your plate, and enables you to keep focused on your business while someone else works on creating the photos and visuals to support your brand. The demands of the social media machine are unrelenting, and many companies have found themselves struggling to consistently create new images to support their marketing goals. Evolving generative AI tools -- such as Midjourney -- can be complicated and time consuming to use, though these tools can save time and money while helping execute on creative ideas that might not be possible to capture via a photo shoot.